What are the marketing strategies of Amazon Research Paper

What are the marketing strategies of Amazon - Research Paper Example Political environment is slightly unfavourable for Amazon as several political parties in several countries opposing FDI due to several political interests. These oppositions may affect the global business expansion strategy of Amazon. Economic environment is unfavourable for Amazon. Recent financial crisis and global economic recession affected the economic condition of common people. Low disposable income and limited purchasing power are the major consequences of this economic crunch. People trying to save more rather than consumption. This may affect the business performance of Amazon. Social environment is favourable for Amazon. People are trying to consume products through internet and web-sources due to increase in the number of internet and social media users. This favourable socio-cultural aspect can help the organisation to maintain its business growth. Technological environment is favourable for Amazon. The business operation of Amazon requires effective support of advanced technological applications and web sources. Recent technological revolution is helping Amazon to enhance effective business operation activities. Legal environment is slightly unfavourable for Amazon. It is a multinational organisation. Therefore, the organisation has to follow different legal policies in different countries. Sometime, it affects the communication process among the employees and employers within the organisation in different market places. Government of each and every country is developing environmental sustainability policy in order to reduce the level of carbon foot print and carbon emission. The management and officials of Amazon are trying to follow the policy by integrating sustainable business approaches in business operation process. Government is supporting the initiatives that have been taken by the