Global Supply Chain Managment (A critical analysis of a retail Essay

Global Supply Chain Managment (A critical analysis of a retail businesses supply chains and their ability to weather the current economic climate) - Essay Example The company is also one of the largest exporters and has its branches in various parts in other countries where it has expanded its business successfully. The various products that the company have are like Lux, Wheel, Rin, Surf excel, Kwality Wall’s for ice cream section etc. and many more brands in the category of tea, coffee, soaps, personal care products, ice cream. To have such a good and wide network the company has a good supply chain management system. In this report the supply chain network of the company and its importance in the business process of the company is been seen using various theories and concepts of supply chain management. The effective use of supply chain and the process for implementation of efficient supply chain is been analysed in this essay. For such a huge company like Hindustan Unilever it needs to have an effective supply chain management and have a good control over the supply chain network. The company has a good supply chain network and different for villages and different for the urban cities. There are few issues related to the supply chain network of the company which can affect the company and also is affecting the company in a huge way. With the growing competition the company needs to have an error free supply chain network so that it can capture most of the market share (James, Rowland-Jones and O’Brien, 2004, pp. 56-64). The issues that are affecting the supply chain network of the company are been listed below. Order’s are not getting fulfilled properly as every retail shop is finding shortage of some or the other particular product in their stores. This unavailability of thee product does affects the company as the customers tend to buy other brand products and HUL looses customers in this way. This also makes the retailer to be less interested in selling other HUL products and he/she prefers